5 Best AI-Powered Email Marketing Tools for Growing Businesses
- Katie Lach
- 2 days ago
- 4 min read
As your business grows, personalized communication becomes critical. But managing targeted campaigns, segmenting customer lists, and optimizing send times can quickly become overwhelming without the right tools. That’s where AI-powered email marketing platforms step in.
In this article, we’ll explore five of the best purpose-built AI email marketing tools- highlighting their key features, pricing, and pros and cons- to help you choose the right fit for your business.
Active Campaign is an AI-powered email marketing platform that is known for marketing automation and email marketing. Its AI capabilities specialize in behavioral tracking to better fit customer needs and increase optimization for long-term growth.
Key Features
Predictive content recommendations based on user behavior
Advanced automation and customer journey workflows
Multi-channel marketing: email, SMS, and site messages
Starter: ($15/month) Basic email marketing, automation
Plus: ($49/month) Landing pages, lead scoring, CRM integration
Pro: ($79/month) Predictive content, advanced reporting
Enterprise: ($145/month) Custom AI Solutions and support
*Prices as of October 2025
Pros and Cons
PROS | CONS |
Industry-leading automation capabilities | Higher starting price than competitors |
Predictive AI tools for personalization | Complex setup for beginners |
Strong customer support and resources | Free trial limited compared to competitors |
Brevo, formerly known as Sendinblue, is an AI-powered email marketing platform for growing businesses. It is known for multi-channel communication and prioritizes affordability without compromising the quality of the work.
Key Features
AI send-time optimization for better open rates
Dynamic personalization and automation workflows
Multi-channel campaigns (email, SMS, WhatsApp, etc.)
Free: 300 emails/day, unlimited contacts
Starter: ($8.08/month) No daily sending limit, basic features
Business: ($16.17/month) AI-driven optimization, A/B testing, advanced automation
Enterprise: (Custom) Advanced customization and support
*Prices as of October 2025
Pros and Cons
PROS | CONS |
Affordable, flexible pricing for small and growing businesses | Free plan capped at 300 daily emails |
AI-powered send-time optimization included early | Template customization can feel limited |
Strong multi-channel marketing options | Advanced analytics require higher plans |
HubSpot Marketing Hub is an all-in-one AI marketing automation platform. Some of its AI-generated features include email personalization, real-time marketing reports, and Loop Marketing (HubSpot’s own AI marketing strategy!).
Key Features
AI-powered A/B Testing and subject line optimization
Personalization and audience segmentation
Advanced A/B Reporting and Analysis
Free Tools: Basic email marketing and sales tools to measure growth
Starter Customer Platform: ($9/month/seat) 1,000 marketing contacts, marketing automation, messaging insights, and email/in-app support
Marketing Hub Professional: ($800/month) Team Collaboration, 2,000 marketing contacts, Social Media AI-assistance, Advanced Automation, and Marketing Studio
Enterprise: ($3,800/month) 10,000 marketing contacts, enterprise-level segmentation, social inbox analytics (beta), and journey automation
*Prices as of October 2025
Pros and Cons
PROS | CONS |
CRM integration for customer journey tracking | Higher cost than competitors |
Strong AI analytics and lead scoring | More experience required for new users |
Excellent scalability for larger teams | AI features only in the Professional level or higher |
Mailchimp is an AI-powered email marketing platform that encompasses creating, sending, and tracking all things email-wise. It can generate content and analyze how said content is being perceived. It will adjust it accordingly to help drive engagement upward.
Key Features
AI-assisted subject line generation for high open rates
Customer behavior analysis for predictive segmentation
Automated content recommendations
Free Trial: 500 Contacts and 1,000 monthly sends
Essentials: ($13/month) Email Scheduling, A/B testing, more template designs
Standard: ($20/month) Predictive segmentation and custom automation
Premium: ($350/month) Advanced analytics for teams, Unlimited Contacts, Priority Support
*Prices as of October 2025
Pros and Cons
PROS | CONS |
Beginner-friendly with Free Plan | Costs rise with more contacts and needs |
Powerful AI tools with personalization | Limited customer support on lower tiers |
Smooth integration with e-commerce sites | Limited features on lower levels |
MailerLite is an AI-powered email marketing platform that is a more affordable option for businesses. It is very user-friendly and great for businesses that want affordable AI options with features like drag-and-drop, simple page builders, and lots of other automation features.
Key Features
AI Subject Line Testing and A/B Testing
Automation workflows and segmentation
Comparative website design and optimization
Free: Up to 500 subscribers, 12,000 monthly emails, 24/7 Support
Growing Business: ($9/month) Unlimited monthly emails, A/B Testing, Unlimited Templates
Advanced: ($18/month) AI-powered tools, team collaboration, complete email campaigns, and reporting
*Prices as of October 2025
Pros and Cons
PROS | CONS |
Affordable Pricing for Growing Businesses | Free plan lacks AI tools |
User-friendly with minimal experience required | Lacks third-party integrations |
AI personalizations and automation | Less detailed reporting than competitors |
Finding the Right AI Email Tool for Your Business
Choosing the right AI email marketing platform depends on your budget, team size, and growth goals.
Best for Beginners: MailerLite (affordable and simple).
Best All-in-One CRM Solution: HubSpot Marketing Hub.
Best for Advanced Automation: ActiveCampaign.
Best Budget-Friendly Growth: Brevo.
Most Popular Overall Choice: Mailchimp.
Experiment with these platforms to find which aligns best with your business goals and start leveraging AI to engage your audience more effectively.
About the Author
Kathleen Lach is a Finance and Marketing student at Baldwin Wallace University who specializes in creativity and data-driven strategy. With hands-on experience as a Digital Marketing Specialist, she has developed expertise in digital engagement strategies, brand modernization, and community building across platforms.
With certifications in Excel, Canva, and HubSpot, she is passionate about helping organizations effectively connect with their audiences through innovative digital solutions.
Connect with Kathleen Lach on LinkedIn
