Boost your rankings: 5 AI writing tools for small business SEO
- Carissa Morabito
- May 3
- 4 min read
Updated: May 5
Are you pouring your heart into incredible content only to see it disappear into the digital void? You’re not alone! SEO can be difficult, but it doesn’t have to be.
We’re diving into five AI-powered tools that can elevate your small business’s SEO game and help you reach the audience you deserve:
Frase
Scalenut
SurferSEO
Jasper
SEOWriting AI
I’ll break down each tool’s best features and how much it’ll cost you. By the end, you’ll have a clearer idea of which tool can help you boost your rankings.
AI-Powered Content Strategist
Frase is a powerful content strategist designed to help you create high-quality, relevant content that addresses user questions effectively. It generates detailed content briefs by analyzing top-ranking pages for your target keywords.
With insights into suggested topics, keywords, and related questions, Frase provides a solid foundation for your writing.
Best Features
Content Scoring: Scores your content against top competitors.
AI Writing Assistant: Helps generate sections and overcome writer's block by rephrasing ideas.
Content Analysis: Identifies missing topics, keywords, or headings in your writing to improve your SEO score.
SERP-based Research: Offers a curated ranking list of competitor topics and keywords.
Pricing
Offers a limited-time free trial
Basic plans start at $45/month
Team plans start at $115/month.
All-in-One Content Marketing Tool
Next is Scalenut, a versatile platform that simplifies the entire content lifecycle—from keyword research and planning to writing and optimization. Its AI-powered keyword clustering feature identifies related keywords, enabling you to create content that covers a broader range of search terms. Plus, Scalenut provides real-time SEO feedback as you write to ensure your content remains optimized.
Best Features
Comprehensive Workflow: Manages SEO research and optimizes your outlines and drafts.
AI-Powered Keyword Research & Clustering: Utilizes competitor analysis for targeted content creation.
Content Optimization: Delivers real-time SEO editing suggestions during writing.
Workflow Management: Streamlines SEO content writing workflow.
Pricing
Offers a limited-time free trial
Basic plans start at $36/month
Pro plans start at $67/month.
Data-Driven On-Page Optimization
For those focusing on on-page optimization, SurferSEO takes a data-driven approach that helps your content achieve better rankings.
By analyzing top-ranking pages for your keywords it provides actionable recommendations regarding keyword density, content length, and heading structure.
Best Features
Grow Flow: An all-inclusive content audit tool.
Integrations: Works seamlessly with platforms like WordPress and Word gives you feedback as you work.
Competitor Analysis: Analyzes top-ranking pages for important structures and elements to include in content.
Content Score: Helps you understand how your content measures up against similar pieces.
Pricing
No free trial
Essential Plans start at $79/month
Pro Plan starts at $175/month
Content Generation Powerhouse
Jasper.ai excels at generating SEO-optimized content across various formats, including blog posts and website copy. It assists in crafting compelling meta descriptions and title tags that can enhance click-through rates from search results.
Jasper also supports content repurposing, maintaining message consistency across platforms while adhering to SEO best practices.
Best Features
Keyword Integration: Seamlessly embeds keywords in your content.
Content Rewriter: Enhances content for improved SEO performance.
SEO Mode: Analyzes content against leading pages for optimization.
Jasper Chat: Provides real-time assistance for content enhancement.
Pricing
Offers a limited-time free trial
Creator Plans start at $39/month
Pro Plans start at $79/month.
SEO Writing Assistant
Finally, SEOWriting.ai serves as an AI-powered writing assistant focused on crafting SEO-optimized content. It can generate various formats, from product descriptions to long-form blog posts, emphasizing keyword integration and on-page SEO improvement.
Best Features
Content Generation: Produces articles and blogs with a strong SEO focus.
Keyword Research: Analyzes search volume and competition to steer content creation.
Content Optimization: Provides guidance on title tags and meta descriptions to boost click-through rates.
Content Briefs: Generates outlines to make content more engaging and SEO-friendly.
Pricing
Offers a free plan
Starter Plans start at $19/month
Pro Plans start at $79/month.
Choosing the Right Tool for You
When selecting the perfect SEO tool for your small business, consider several factors:
Assess your budget to find a tool that fits financially
Take advantage of free trials
Compare pricing plans to identify the most cost-effective option.
Don’t underestimate the importance of evaluating your skill level; choose a tool that matches your skill level, allowing you to leverage its features efficiently. Be sure to explore demo versions or free trials to test each tool’s features against your workflow before committing to an investment.
Lastly, opt for tools that can evolve with the constantly changing SEO landscape, ensuring your strategy remains effective as search algorithms and best practices are updated. By keeping these aspects in mind, you'll be well-equipped to choose an SEO tool that meets your current needs while also having the potential to grow alongside your business over time.
About the Author
Carissa Morabito is a student at Baldwin Wallace University, majoring in Digital Marketing and minoring in Graphic Design.
Carissa is interested in marketing strategy, research, and website design. Upon graduating, Carissa plans on working in the corporate retail setting. Connect with Carissa on LinkedIn.