top of page
Search

AI Tools to Harness Your Social Media Data


Image of analytics like views and downloads on an iPhone screen.

Navigating the vast ocean of social media can be a challenge, especially for small businesses. Likes, shares, comments, and reach are all valuable pieces of a larger puzzle. How do you put them together to see the full picture? The answer lies in leveraging the power of Artificial Intelligence.


Here are some purpose-built AI tools that can help you transform raw social media data into actionable insights.


Note: Pricing information is current as of October 2025. Visit each app's website for updates.



Data Analysis Tools


Julius

An image of Julius's homepage with the headline "The AI Data Analyst"


Designed with user-friendliness at its core, Julius simplifies the data analysis process. You can connect your data sources or upload files and then simply ask questions.


Julius will analyze the information and generate insights automatically. This prompt-based approach makes it incredibly accessible for those who aren't data science experts.




Fabi AI

An image of Fabi AI's homepage with the headline "The AI Business Intelligence for lean teams"

Fabi AI offers a unique, collaborative approach as an AI workflow builder. It shines as a tool built for businesses of smaller sizes. It not only generates the code to measure your data but also transparently explains the "why" and "how" behind its decisions.


This "show-your-work" method allows for a collaborative process between the user and the AI, ensuring the final data analysis is both powerful and clearly understood. Fabi AI simplifies the process of making data analysis accessible and insightful.




Data Visualization Tools


Tableau


An image of Tableau's homepage with the headline "Grab a front-row seat to the agentic analytics revolution"

Tableau is a powerhouse in the world of data visualization, and it leverages AI to make complex information digestible.


You can feed it raw data from your social media exports, and its AI-driven features will help you convert rows of numbers into clear, intuitive, and interactive charts and dashboards. It’s perfect for spotting trends and patterns you might otherwise miss.




Qlik


An image of Qlik's homepage with the headline "Do Data Differently"

Qlik is a data visualization tool that is open to be used by users of any skill level. It allows you to easily connect your data to each other, and its built-in AI can visualize your data just by asking it simple questions.


Connecting data is very user-friendly, where you move different element spheres and combine them to create connections. Once you connect your data, Qlik will analyze it and be able to visualize various insights with ease.




Social media management tools with AI features


Hootsuite and OwlyGPT


Image of Hootsuite's AI page, with the headline "Meet OwlyGPT: The only AI assistant that powers your strategy with social insights"

Hootsuite is a social media management tool which can let you schedule and publish on various social medias in-app. It also provides analytics based on the posts that are uploaded. OwlyGPT is an AI integrated into the site which has insights on the trends in the social media landscape. It goes beyond simple metrics by providing personalized advice tailored to your brand.


A key feature is its ability to analyze sentiment, giving you deep insights into how customers feel about your brand and even how you stack up against your competitors. All of it works inside Hootsuite, which is already keeping an eye on your data by default.





Sprout Social and AI Assist


Image of Sprout Social's AI page, with the headline "Transform your consumer experience with AI-powered social strategy"

Sprout Social is a comprehensive social media management platform where AI is woven into its very fabric. Sprout Social keeps track of a business’s analytics and uses AI to decide what is the most relevant information to the user.


There are plenty of filtering options, like filtering the analytics from your data into paid and organic sections to view how each are doing on their own.


Final Thoughts


There are a plethora of different AI tools made for data analysis. Julius and Fabi are great tools for analyzing different datasets. Tableau and Qlik shine in the data visualization department, which can help express the numbers in a variety of ways. Finally, Hootsuite and Sprout Social are great social media management platforms that use AI to guide them to various insights.



Blond man with clear glasses and a green polo shirt

About the Author


Gregg is a third-year college student currently pursuing digital marketing alongside business analytics. His interests are in working with clients' social media to help them grow their brand's reach and increase their success.


Connect with Gregg on LinkedIn.


bottom of page